Upwork’s ranking algorithm is designed to help clients find the best freelancers for their projects by analyzing a variety of factors related to a freelancer’s profile, proposal, and overall activity on the platform. Here are some more details on each of the factors:

Completeness of the freelancer’s profile: Upwork’s algorithm rewards freelancers who have fully completed their profiles with detailed information about their skills, experience, education, and work history. This includes uploading a professional profile picture, creating a strong summary, and showcasing portfolio items.

Job Success Score: The Job Success Score (JSS) is a metric that Upwork uses to measure a freelancer’s overall performance on the platform. The JSS takes into account factors such as the freelancer’s feedback and ratings, the number of completed jobs, and the percentage of jobs that ended successfully. Freelancers with a high JSS are more likely to be recommended to clients.

Proposal quality: When submitting proposals to potential clients, freelancers need to make sure their proposals are tailored to the job at hand and showcase their relevant skills and experience. Upwork’s algorithm evaluates proposals based on their relevance to the job, the strength of the cover letter, and the proposed rate.

Overall activity on the platform: Upwork’s algorithm also takes into account a freelancer’s overall activity on the platform, including how quickly they respond to clients, the number of proposals they submit, and the number of jobs they’ve completed. Freelancers who are active and responsive on the platform are more likely to rank higher in search results and job feeds.

By optimizing your profile and proposals for these factors, you can increase your visibility and success on Upwork. It’s important to note that Upwork’s algorithm is constantly evolving, so be on the lookout for the latest best practices to ensure you’re maximizing your chances of success.